London and Manchester-based integrated agency BJL, recently launched a social content division called The Social Studio, and the first piece of work to emerge from that studio is a quirky Pancake Day Vine campaign for the ASDA supermarket chain. The ASDA campaign shows the fun that people can have with their pancakes on Pancake Day (which is today if you didn't already know) by using different shapes, toppings and textures. The elaborate pancake designs are composed in stop-motion animation, with our particular favourite being the surprisingly convincing monkey with the moving orange wedge lips!
BJL recently launched a social content division called The Social Studio
The idea behind The Social Studio, is that it will specialise in quick-turnaround social media campaigns, and will allow the agency to react quickly and capitalise on real-time engagement with their audience by giving clients real-time marketing tools and adding to their social media activity. BJL director Paul Bently, who will be managing the strategy for the new department, said “BJL has always been about stand-out creative and powerful storytelling.” He also believes that “The pace of technological change and continually evolving consumer behaviour provides more opportunities than ever” for them to help our clients connect with their target audiences. By "Blending strategic planning, PR, creative and technology, with in-house content editors and talented photographers,” he hopes that The Social Studio will represent “A compelling proposition for both current and prospective clients.”
In related news, DLKW Lowe also recently launched its own digital content production company called “Make.” The company is led by former DDB London senior creative editor Isaac Bell, and will create online film, tv spots, animatics, motion graphics and promotional videos working across all Lowe group client in London. It will also be working with independent brands as it grows and develops its portfolio. Make most recently worked with the British Heart Foundation, creating the TV spot “Conditions,” and supplementary online film content for the integrated “Wear It. Beat It” campaign.
DLKW Lowe also recently launched its own digital content production company called Make
Of course ASDA are not the only brand to capitalise on Pancake Day. Nutella launched a pre-emptive campaign last week to capitalise on the demand for pancake toppings, of which it is one of the most sought after. The campaign by krow Communications features a short and (irritatingly) catchy jingle that celebrates the day, and spans TV, radio, outdoor and online. All executions for it have been counting down to the big day, and have invited prospective pancake flippers to download bespoke Pancake Day party invites from the official Nutella Facebook page. Nick Hastings, creative founder at krow, said: “On Pancake Day many of us are missing out on the very tasty possibility of Nutella with pancakes,” so for this Pancake Day they have created an “Ear and eye catching campaign to jog people into putting Nutella on the shopping list.” Now it's time to ask yourselves that all important question; have you had your pancakes today yet? If not, better get flipping!
Nutella – Flipping Fun
